The branding and marketing world can feel stuffy. As if there’s only one right way to do it and it has to be buttoned up, expected, and play nicely with all the other products on the shelf.
There are also things you probably know about design already, like how it can create recognition and loyalty amongst your audience and increase your sales.
Don’t get us wrong, we want that for you. But we don’t want you to merely fit in on the shelf. And we don’t want to just “increase your sales”.
We created Park St. Studio to take you through an intentional creative process that doesn’t go where the path already leads, but dares to go where there is no path and leave a trail. (Thanks, Emerson.)
We’re here to get into the weeds of your own creativity with you and embrace every weird, wild, and irreverent idea. Because that’s where the magic happens.
You could say we encourage rebellious branding, but for good reason...
Together we’ll build a brand that doesn’t just sell but boosts you & your team’s brand pride, begs to be shown off, and energizes all the right humans that come into contact with it.
Together we’ll build a brand that doesn’t just sell but boosts you & your team’s brand pride, begs to be shown off, and energizes all the right humans that come into contact with it.
WITH design THAT PUSHES CREATIVE BOUNDARIES
BLAZE YOUR OWN TRAIL
lets go
In the land of basic stock graphics make sure your brand doesn't fall flat on its face. Your brand should feel as custom as you are. We are here to help your brand reach the summit of its potential. Don't underestimate the power of custom illustration.
CUSTOM ILLUSTRATION
yes please
When you invest in creative merchandise design you are essentially buying deliverables that ultimately pay dividends to your brand over time. We make sure customers experience your contagious energy and froth at the chance to rep your brand.
MERCHANDISE DESIGN
get started
Great packaging does not play nicely with all the other products on the shelf. We do not want you to merely fit in and become lost in the sea of ordinary. We seek to create stand out packaging that claims the spotlight and begs to be purchased.
PACKAGE DESIGN
*brand details
Brands that create buy-in have a contagious energy. There is a bold sense of ownership and belief at their core. We work with brands that are willing to push the boundaries of creativity and reject the shortcuts that cap their potential.
BRAND DESIGN
the services
the park st. studio brand experiences
All of our work is fully custom and tailored to your needs. That being said, your branding thrives when it’s consistent across all touch points. So for best results, we recommend choosing one of our intentionally structured packages to provide you with a cohesive set of final deliverables you can implement right away.
WHY YOU NEED IT:
WHAT'S INCLUDED:
Starting a new branding venture can feel like a steep jump. Allow us to help you kick things off with a stand-out brand identity that lands on its feet
Identity Questionnaire
Brand Strategy Call
Final Print & Web Files
Main Logo
Typeface
Brand Guide
You need a baseline brand identity to get up & running
You want to create a legit look & feel from the get-go
You're over fiddling with stock graphics & picking fonts
You want to work with creative professionals and have a good time while you're at it
You want to achieve a look that stands out as being different from the competition
baseline
WHY YOU NEED IT:
Feel like you’re rounding a corner in your business? We’re here to set you up with a recognizable identity that draws in customers and matches the passion you have for your product.
Identity Questionnaire
Brand Strategy Call
Final Print & Web Files
Main Logo
Typeface
Alternate Logo
Brand Icon
Brand Guide
You've outgrown your original or DIY'd branding (or simply want to stand-out from the start)
You understand the importance of design when it comes to growing your business
You're ready to take things up a notch
You want a brand that feels far from basic or budget
You want to work with creative professionals and have a good time while you're at
WHAT'S INCLUDED:
signature
WHY YOU NEED IT:
You’re ready to blaze your own trail with a completely cohesive identity that sets you up for continued success. (That’s music to our ears.)
Identity Questionnaire
Brand Strategy Call
Collaborative Pinterest Board
Final Print & Web Files
Main Logo
Typeface
Alternate Logo
Brand Icon
Custom Pattern
Illustrative Brand Elements
Brand Guide
You want to hit the ground running and have all the design assets you need at your fingertips
You care about design and want to keep things feeling tailored and cohesive wherever your brand appears
You want to go beyond the status quo and show up as the authority in your space
You want to draw people in with a brand they feel excited to get onboard with
You want to work with creative professionals and have a good time while you're at it
WHAT'S INCLUDED:
EXCLUSIVE
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
Admittedly, this is a fancier way of saying “client homework”. We know your time is limited, but completing this form before our strategy call truly sets us up for a successful project.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
This 1-hour call is the official starting point for our work together. We’ll further review your form, share ideas, and establish a clear direction for moving forward.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
This is the main version of your logo that will be used in most instances. It may include extra details like your tagline, location, year established, etc.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
This is a stripped down variation of your primary logo. It’s great for use in different applications and mediums - think an Instagram profile picture - where the primary logo doesn’t fit as well.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
Just as it sounds—we’ll set up a Pinterest board and invite you to it. Then we can all compile inspiration and start identifying some key themes and styles for your branding.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
Let’s say your primary logo is stacked on top of each other. But sometimes you wish you had a horizontal version to put at the top or bottom of a page, like a letterhead. Basically, a secondary logo complements your primary logo and submark and gives you yet another format to work with.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
A brand icon is typically a smaller, graphic element that can be used throughout your website or print materials. It goes a long way in providing a custom feel and greater uniformity across your branding.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
A detailed PDF that lays out all of your included branding elements, including where and how to use them. You’ll want to save this for later reference—whether you’re sharing it with team members or looking up your color codes.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
A watermark is essentially an identifier that builds brand recognition. It allows you to lay claim to your graphics and images. (And prevents others from trying to pass it off as their own.)
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
COLLABORATIVE PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
Patterns can be the underrated star of a brand. They bring further depth, cohesiveness, and recognition and spread the gamut in terms of potential uses. i.e. Wrapping a glass or cup, as a background on a section of your website, on merchandise or a bag, etc.
THE BRAND GLOSSARY
IDENTITY QUESTIONNAIRE
Admittedly, this is a fancier way of saying “client homework”. We know your time is limited, but completing this form before our strategy call truly sets us up for a successful project.
BRAND STRATEGY CALL
COLLAB PINTEREST BOARD
PRIMARY LOGO
LOGO SUBMARK
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
This 1-hour call is the official starting point for our work together. We’ll further review your form, share ideas, and establish a clear direction for moving forward.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
This is the main version of your logo that will be used in most instances. It may include extra details like your tagline, location, year established, etc.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
This is a stripped down variation of your primary logo. It’s great for use in different applications and mediums - think an Instagram profile picture - where the primary logo doesn’t fit as well.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
Just as it sounds—we’ll set up a Pinterest board and invite you to it. Then we can all compile inspiration and start identifying some key themes and styles for your branding.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
Let’s say your primary logo is stacked on top of each other. But sometimes you wish you had a horizontal version to put at the top or bottom of a page, like a letterhead. Basically, a secondary logo complements your primary logo and submark and gives you yet another format to work with.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
A brand icon is typically a smaller, graphic element that can be used throughout your website or print materials. It goes a long way in providing a custom feel and greater uniformity across your branding.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
A detailed PDF that lays out all of your included branding elements, including where and how to use them. You’ll want to save this for later reference—whether you’re sharing it with team members or looking up your color codes.
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
A watermark is essentially an identifier that builds brand recognition. It allows you to lay claim to your graphics and images. (And prevents others from trying to pass it off as their own.)
IDENTITY QUESTIONNAIRE
BRAND STRATEGY CALL
PRIMARY LOGO
LOGO SUBMARK
COLLAB PINTEREST BOARD
SECONDARY LOGO
BRAND ICON
BRAND GUIDE
WATERMARK
CUSTOM PATTERN
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
Patterns can be the underrated star of a brand. They bring further depth, cohesiveness, and recognition and spread the gamut in terms of potential uses. i.e. Wrapping a glass or cup, as a background on a section of your website, on merchandise or a bag, etc.
THE BRAND GLOSSARY
LET'S TALK SHOP
Have an upcoming marketing campaign, new product line, or collection that needs its own visual assets? We’d love to hear about it and partner with you in bringing it to life with design that thinks way outside of the box.
FOR WHEN YOUR NEEDS DON'T FIT IN A TIGHT & NEEDY PACKAGE
large scale custom projects
I'M READY TO CHAT
OFFERING UNLIMITED SUPPORT, WE'RE THERE FOR YOU EVERY STEP OF THE JOURNEY
Once the designs have been approved and signed off on, you’ll receive your final files to start implementing right away. Share with your team, get your audience stoked, and fully embrace your brand’s new identity.
go the distance
deliverables & implemntation
03
Next, we’ll take everything we talked about, do our research, and start sketching. The trek forward includes one fully fleshed out concept of your branding that’s presented to you for review & any necessary revisions.
design & revisions
trek forward
02
We’ll start by getting on a video call, chatting through your ideas (even the weird ones), and sharing a few of our own. Once a clear direction has been established, it’s off to design we go.
research & Discovery
establish direction
01
your brand in the making
our process
If the saying is "Ya get what ya pay for" consider Park St Studio as the Jackpot! Everything we have done with the team has hit the nail on the head and the being on the other side of the world made no impact on the job. Super easy to contact and work with. Can't wait for future projects!
SHRED LIFE CLOTHING
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Come experience greater with Outstate Brewing's award winning beer and small town hospitality.
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Keep it dapper with the Cactus Clay Collection that will have you wandering the desert in style.
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