OTTWAY THE LABEL
Founded on the Victorian coast of Australia, Ottway pays tribute to the mixture of different cultures and confluences of styles in their vintage clothing line. Ottway hired me to create the brand with emphasis on logo, apparel tags, and simple marketing items.
The goal was to create something coastal, clean, with vintage aesthetic. Essentially we were searching for "The New Old".
To give the brand variation we included additional elements to the original logo while sticking to a new layout.
The word mark needed to be vintage, timeless, and yet still appeal to the modern consumer.
On the inside of each shirt we created an illustrated neck label to match our branding. Each shirt is made of high quality materials and is produced in limited numbers. The neck label was made to convey this message and bring added value to the shirts vintage feel.
As an added bonus, those who purchase Ottway apparel receive a postcard to take with them on their travels. For those who truly resonate with the brand, traveling is at its core and as always, memories created aught to be shared with others.